AT&T Is Making A Big Bet On Targeted Ads

AT&T (NYSE:T) recently agreed to acquire digital ad exchange AppNexus for what is estimated to be $1.6 billion to $2 billion. The purchase will enable the telco to integrate AppNexus' network, which automatically matches advertisers with online publishers, into its wireless services, DirecTV, and newly acquired Time Warner properties.

 
More Headlines

Follow worldbiztoday on Twitter

US Stocks