MoviePass starts rolling out surge pricing and ugh, it's higher than expected

Updated 5:28 p.m. with comments from a MoviePass representative. MoviePass will now charge extra for peak showtimes of popular moviesAs of Thursday, that means $2 to $6 on top of the flat monthly rate the service charges for unlimited movies in theaters. SEE ALSO: AMC comes for MoviePass with $20/month Stubs membership — and it sounds awesome When we learned in June that MoviePass would be getting surge pricing, it didn't sound all bad. The surge was estimated to be $2, and the company also planned to add IMAX/3-D tickets. The example provided Thursday by MoviePass listed Avengers: Infinity War at 7 p.m. with the $3.43 surcharge, per the Hollywood ReporterInfinity War is an in-demand movie if there ever was one, but it's been in theaters for two months already. A MoviePass spokesperson informed Mashable via email that the surcharge could be up to $6 and will correlate with demand for the movie. Read more...More about Business, Entertainment, Movies, Pricing, and Moviepass

 
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